The society of Hand-loom weavers known as the Kachchh Weavers Association (KWA) was recently awarded the GI (Geographical Indication) for their traditional Kachchhi shawls and stoles. GI is an intellectual property right used on certain products; the use corresponds to a specific town, region or country. It certifies that the product is of good quality, and a certain uniqueness and reputation with its geographical origin.
At khamir, we have been working closely with KWA towards this goal and I got the chance to step in at the moment of celebration. After they were awarded the GI, we designed posters and banners and more importantly tags that every authentic Kachchhi woven shawl will now carry.
It is time now to communicate their achievement to everyone.
They are proud and so are we!
Here is the design for the tags :